Thu 12 Apr 2007
I forgot to mention this when it was still news. However, I should publicly admit that I was wrong about Apple’s intentions towards music DRM. I thought that their DRM was designed an intentional anticompetitive move in order to foster lock-in for iPods, and that their anti-DRM grumblings were just posturing to make themselves look better to their flock of true believers.
However, this is apparently not the case since they have followed through with their words and enabled DRM-free music from the music label which approved of the move. This means that a song bought from the iTMS can be played on any music player, making the iPod just one amongst several competitors in the digital music players market instead of a required piece of a proprietary iTMS solution.
Apple must realize that they make a quality product with the iPod and that people are willing to pay a premium for that product even without anticompetitive lock-in. Time will tell, but they may even sell more as they market a more worthwhile product on iTMS. Regardless, kudos to Apple and I was wrong.



April 12th, 2007 at 11:09am
You weren’t entirely wrong. It’s still in AAC format, which is really only supported by the iPod.
The kudos in this case belong to EMI, not Apple.
April 12th, 2007 at 11:16am
ShadowNode: that’s beside the point since AAC is a standard which can be implemented by other players as they currently do with MP3. With this move by iTMS it will be highly likely that more digital music players will come with MP4 decoders. Point being that there is nothing stopping them anymore, unlike their inability to ship devices which support FairPlay.
And yes, EMI gets kudos but that’s pretty obvious and not worthy of a blog post. What impresses me most is that I was wrong about Apple’s motivation, since I assumed the worst and am glad to be shown wrong.
April 12th, 2007 at 11:41am
um, no, even the Zune plays AAC.
April 12th, 2007 at 11:47am
joh3n: yeah but only 4 people have bought Zunes since launch, and all of them work in Redmond.
April 13th, 2007 at 8:52am
You were not wrong. It’s just that Apple has now so clearly won (both you and I have iPods in our own households for chrissakes!), that it makes good PR sense to jump on the bandwagon and “open” the music.
Brilliant move on their part.